What is the secret to a successful business? Surely, it’s profit. That’s why people say turnover is vanity and profit is sanity.
It’s great if you can reap the profit. But what about next year, or the next ten years. Just take a look at MySpace. A lot of people started their social media lives on Myspace, and it was huge, as were their profits. But now it’s consigned to the history books.
No, the secret to successful business is longevity. That means growing your business every year and sustaining it so that you can provide for your clients, customers, and co-workers.
Celebrity Limo has been providing the best Philadelphia limo service for 26 years, and we’ve done that by building trust and business relationships.
I Thought It Was Just Business, Not Personal?
Mario Puzo famously coined the phrase when he wrote The Godfather, and the words have become shorthand as a way justify any deviant business acts. But if you want to build trust and relationships you are going to have to do things a different way.
The fact of the matter is that business is personal. People will buy into your personality just as much as they buy into your product, service or brand. If you do business like the mob, it’s going to come back and bite you.
Be True to Your Word
You can’t demand trust; you have to build it. When you get a new client or customer, make sure that you deliver on every promise you make. That means delivering on time and making sure the product is exactly as you advertised it.
This doesn’t necessarily mean that you have to work harder with new customers, just make sure you don’t feed them a pack of lies about how good your product is.
Show Trust and Trust Will Be Shown to You
Unfortunately, there are some people who will take advantage of your trust, but you will find that most people want to do good business. Show that you trust your clients, customers and business partners and that will let them know how you do business.
Create Mutually-Beneficial Partnerships
A good business should always be mutually-beneficial. Whether that means a customer getting a great product at a reasonable price or an employee feeling that their work and time is valued and appropriately rewarded.
If you make people feel good about themselves, business will be good.
Make Sure You Are Delivering Quality
This should go without saying, but you need to make sure that your product is all about quality. No matter how trustworthy you are or how good your rapport is if your product isn’t good enough you will lose business fast.
Be Patient and Listen
Sometimes you are going to get customers who really test your patience. Or you might get employees that don’t value the opportunity you have given them. But remember, there will be a reason they feel that way and you need to be empathetic towards them. Give them your time and more importantly, listen to what they have got to say.
If you want to improve your business travel and start a new, mutually-beneficial business relationship, book onto our Philadelphia Limo Service.
Also published on Medium.